Anyone can post on social media and set up an email campaign. The occasional blog and postcard are easy and can be fun. So, what is the point of outsourcing a marketing team?
Social media and blogging only scratch the surface of what a professional marketing team can do for your business. While digital marketing and content marketing are certainly part of the package, a professional marketing team can turn those efforts into profit for your business. Here’s how.
Get Ahead of the Competition
Getting ahead of the competition is not just about sales. Strategic marketing efforts can help you identify new target audiences and develop marketing efforts based on real feedback from your existing customers. A professional marketing team can also analyze your competitors marketing efforts and outline an effective course of action.
Build Brand Awareness and Continuity
What is the story of your brand? How is your brand different from others? Why would a customer choose your brand over another? In short, do you have brand awareness in the market? A professional marketing team can help you answer those questions. Building brand awareness is not just about having a nice logo and a mobile-friendly website. Brand continuity should touch everything from your social media accounts to your voicemail greeting. Think of your brand as a living, breathing creature. It’s story and authenticity should make it completely unique in the market. A professional marketing team can help give your brand an identity that tells your story and develop recognition of your company.
Improve Customer Retention, Loyalty and Advocacy
Getting the first sale is important. A marketing team can identify and improve your customer’s journey beyond the first sale. Imagine if your customers not only repeatedly purchased your product or service, but also loved your company so much that they wanted to share it with their entire community. Earned media, or content that is shared by others on your behalf, is priceless. It is so named because it takes special effort and creativity to gain earned media. A professional marketing team can help your business build earned media through data collection, feedback, and customer journey mapping.
Reduce Your Workload
While marketing can be fun and seems easy on the surface, doing it well requires strategic planning, time and effort. A professional marketing team will take the burden off your shoulders and, if done well, will more than pay for itself in profits.